Industrial computational fluid dynamics (CFD) software is a kind of computer-aided engineering (CAE) software, which has a wide range of applications in aeronautics and astronautics and other fields. Its development process strongly relies on fluid mechanics, mathematics, computers, and other disciplines knowledge models, involving a large number of professional and fundamental scientific researches, such as theoretical derivations, physical model establishment, algorithm optimization, verification and validation, leading to a very complex composition of the software system and huge research and development difficulty. By introducing software engineering methods and practices, software development can be effectively organized and managed to shorten development and to improve the quality of the software. This study briefly analyzes the characteristics and new trends of industrial CFD software. Base on this, a combination of incremental and iterative developing model suitable for industrial CFD software is proposed. An automated continuous integration platform for CFD simulation software is developed. Suggestions for industrial CFD software design are given from the aspects of software interaction, encapsulation and efficiency, functional scalability, and high-performance cluster environment deployment. Targeted verification and validation methods suitable for scientific computing software are established. Finally, a demonstration case of domestic independent CFD software is illustrated, with a view to providing references for related researchers and practitioners.