Fairness is the basic requirement of E-Commerce protocols. RSA is one of the most widely used cryptosystems. A fair-exchange protocol allows two parties to exchange items in a fair way so that either each party gets the other's item, or neither party does. In this paper construction and architecture of the existing fair exchange protocols are analyzed. Both practicality and efficiency problems of these protocols are also presented. Based on this analysis, an optimistic fair exchange protocol totally based on RSA signature scheme is proposed. The novel scheme employs verifiably encrypted RSA signatures in the extended integer ring that is elaborately constructed. The security and efficiency of the newly devised scheme are also proved and examined. It is showed that the proposed scheme is secure and efficient.